Josefina Giuffre, M.A.
About me
I manage my online retail jewelry and accessories business, as well as a wine business called The Vine Lady, as an ambassador for Boisset Wineries.
I have traveled parts of the world, moved countries, earned a graduate education, and climbed the corporate ladder. At age 43 I had my twins, and being their mom became my biggest accomplishment and enjoyment.
About my company
1) My company, Velvetblu, offers curated, elegant jewelry and accessories from around the world.
www.velvetblu.com
2) The Vine Lady is an independent ambassador marketing the Boisset Wines. Boisset Wineries is an incredible collection of wineries owned by Jean Charles Boisset. Wine making is an art that Boisset has mastered across 25+ wineries in Napa and Sonoma CA and in Burgundy, France. I do wine tastings at home or offices, and at events. I also offer corporate gifting, custom labels, etched bottles, and more.
www.thevinelady.com
I chose this career path because
With my knowledge and skill set I wanted to chart my own course in life by offering a lifestyle of fashion, accessories, and quality wines, which I am passionate about.
I prepared for this career by
I prepared for this career path by gaining experience with a career in market research where I was responsible for consumer brands and advertising research, and I also have earned a Master's Degree (M.A.) in Multicultural Communications. My life has been entrepreneurial all along, so life also became a training ground in itself.
The biggest challenge I've overcome
The biggest challenge I am overcoming is focusing on one specific strategy to follow for my accessories business. I am still defining exactly how all plays out together, and to find the right target consumer. The market has also evolved since I started. I am also focusing on growing my wine business, which is extremely fun, socializing, and entertanining. I would like to grow my team, as this is an upscale direct sales networking business.
My greatest strength(s)
My greatest strengths are in my organization and social skills.
My greatest accomplishment to date
My greatest accomplishment is starting my own company, being a mom, having a corporate career.
My personal/professional goals
My business professional goals include creating business strategies that will develop a steady and consistent level of sales and income, as well as expanding my personal brand.
What/Who has inspired me the most
Entrepreneurs from all walks of life have influenced me. Hearing or reading stories of success by accomplished entrepreneurs is energizing and inspiring.
Managers and overall women leaders I had the opportunity to work with in my professional career at different companies have been tremendously inspiring and many of them have helped me find my professional and personal path.
I most want to be known/remembered for
I most want to be remembered for being hard-working and not giving up on my dreams and aspirations. I also want to be remembered as a loving, motivated, and engaged mother of my twins.
I participate in the following organizations/memberships
Chicago Latino Network, ALPCA, WESOS, Naperville Area Chamber of Commerce, Lisle Chamber of Commerce, US Chamber of Commerce.
I have received the following Honors/Awards/Scholarships
While working in Corporate America, I have been honored with diverse corporate business awards, such as the Ron Taylor Award 2014 (DeVry Education Group), several times an internal Make It Happen Award (IRI), and the 2005 Kantar Gold Award (during tenure at Millward Brown)
I support the missions of these charities/volunteer my time
- Edit supported organizationsNational Audubon Society
- Edit supported organizationsASPCA
- Edit supported organizationsThe MAD Museum
- Edit supported organizationsBrookfield Zoo
- Edit supported organizationsThe Morton Arboretum
- Edit supported organizationsDuPage Children's Museum/Roc
- Edit supported organizationsThe Art Institute of Chicago and School of the Art Institute of Chicago
I enjoy the following hobbies/interests
In my spare time I enjoy spending time with my children, traveling and keeping fit.