I am the founder of Toni Torres Public Relations & Luxury Events. I formally began my career in 1986, taking over press and communication management for David Copperfield on his country tour. Since then, my participation in the media has been notable for being the first woman to professionalize public relations in the entertainment industry in Mexico.My career includes the management of public relations, media, coordination and logistics of tours for talents such as: David Copperfield, Luis Miguel, Alejandro Fernández, Chayanne, Cristian Castro, Julio Cesar Chavez, Alberto Cortez, Marco Antonio Regil, Joaquín Sabina, Paco de Lucía, Facundo Cabral (qepd), to name a few.
About my company
In the corporate world, I have been in charge of communication for SMEs, and have held different positions in global communication and entertainment companies such as: Six Flags Mexico, America On Line and Fox Latin America Channels, taking charge of their launches and positioning them.
I chose this career path because
My passion is Public Relations, keynote speaking, and attitude life coaching. I started my career path at age 15 as a Public Relations Assistant and grew my knowledge through on-the-job training, experience and the passion I have for empowering others to be successful.
I prepared for this career by
I obtained a Bachelor of UI Degree, Name Certificate Field Of Study High School, Colegio La PAz, Certification International Marketing.
The biggest challenge I've overcome
I have learned to be a doer and proceed with determination until I achieve my goals. I have had to overcome proving my skill set and abilities in Public Relations by working with clients of all statures.
My greatest strength(s)
I define myself as a native "doer”. My company slogan is “We make things happen as they need to happen” and it is based on my philosophy that everything is possible, unless you think it is not.
My greatest accomplishment to date
I have worked as a keynote speaker and television host, as well as in all mediums of event planning.
My personal/professional goals
One of my goals it to write a book about my career path. I also want to continue growing my project, 100% Attitude, The Key for Life.
What/Who has inspired me the most
My inspiration has been the great feedback that I have received from my events.
I most want to be known/remembered for
I want me be remembered for sharing my knowledge and mentoring and empowering all those who I have been fortunate enough to meet.
I participate in the following organizations/memberships
I participate in the Mexican Academy of Communication Organization and was elected to integrate this wonderful academy that seeks to improve communication in every way.
I have received the following Honors/Awards/Scholarships
Honor title, Academia Mexicana de la Comunicación
Honored by the Mexican Academy of Communication as Academician- September 2014
Distinguished Woman - 2012
Woman of the Millennium - 2011
Outstanding Woman - 2009
Belongs to the Walk of Fame in recognition of Its trajectory as public relationist.
Named One of the 27 Leading Women in Marketing by Merca2.0, the most important marketing magazine in Latin American. - 2011
I support the missions of these charities/volunteer my time
I support the Cancer Society by keynote speaking and donations.
I enjoy the following hobbies/interests
I love to read and travel and meeting new people from different ethnic backgrounds and cultures.